Pestal Analysis of Airline Industry in India Essay

Economics Project Submitted To : suhana malik Submitted By :raJbeer kaur Enrollment no. :m 8023863880 Class Roll NO : 62 Course : MBA Company Chosen: British Airways Existing Line of Business: Aviation New Market: Indian Aviation Industry British Airways Future Indian Plans: British Airways global CEO Willie Walsh finds India to be one of the fastest growing aviation markets in the world. Walsh, who was in Mumbai on September 3rd, 2010 to announce a code-share agreement with Kingfisher Airlines, says that despite the airline facing mounting competition from other international carriers operating in India, he is not worried as India has huge growth potential and each player can have a decent pie of the expanding market. On the flip side, he tells that though the future of the aviation industry is consolidation and many foreign carriers want to invest in India, Indian law does not permit them to do so. Mr. Willie Walsh said, â€Å"India is the second largest market for us after the US. In fact, after the recession, India was among the fastest regions to recover from the downfall. We are operating in and out of India for the past several decades and will continue to o so in a consolidated fashion. We have a huge customer base here and we still find growth opportunities in the region. Though I can’t divulge revenue details from India, I have always said that India will be one of the biggest aviation markets in the future and clearly, we want to have a very strong presence in this market. † PESTLE Analysis: The Indian Airline Industry Political Factors industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty in the minds of the air travellers, regarding travelling to a particular country. Overall India’s recent political environment has been largely unstable due to international events & continued tension with Pakistan. The Gujarat riots & the government’s inability to control the situation have also led to an increase in the instability of the political arena. The most significant political event however has been September 1 1 . The events occurring on September had special significance for the airline industry since airplanes were involved. The immediate results were a huge drop in air traffic due to safety & security concerns of the people. International airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular area leading to a loss of potential air traffic (e. . Pakistan & India) Another aspect is that in countries with high corruption levels like India, bribes have o be paid for every permit & license required. Therefore constant liasoning with the minister & other government official is necessary. The state owned airlines suffer the maximum from this problem. These airlines have to make several special considerations with respect to selection of routes, free seats to ministers, etc which a pr ivately owned airline need not do. The state owned airlines also suffers from archaic laws applying only to them such as the retirement age of the pursers & hostesses, the labour regulations which make the management less flexible in taking ecision due to the presence of a strong union, & the heavy control &interference of the government. This affects the quality of the service delivery & therefore these airlines have to think of innovative service marketing ideas to circumvent their problems & compete with the private operators. Economic Factors Business cycles have a wide reaching impact on the airline industry. During recession, airline is considered a luxury & therefore spending on air travel is cut which leads to reduce prices. During prosperity phase people indulge themselves in travel & prices increase. After the September 11 incidents, the world economy plunged into global recession due to the depressed sentiment of consumers. In India, even a company like Citibank given first class railway tickets instead of plane tickets. The loss of income for airlines led to higher operational costs not only due to low demand but also due to higher insurance costs, which increased after the WTC bombing. This prompted the industry to lay off employees, which further fuelled the recession as spending decreased due to the rise in unemployment. Even the SARS outbreak in the Far East was a major cause for slump in the airline industry. Even the Indian carriers like Air India was deeply affected as many flights were cancelled due to internal (employee relations) as well as external problems, which has been discussed later. Social Factors The changing travel habits of people have very wide implications for the airline industry. In a country like India, there are people from varied income groups. The airlines have to recognize these individuals and should serve them accordingly. Air India needs to focus on their clientele which are mostly low income clients & their habits in order to keep them satisfied. The destination, kind of food etc all has o be chosen carefully in accordance with the tastes of their major clientele. Especially, since India is a land of extremes there are people from various religions and castes and every individual travelling by the airline would expect customization to the greatest possible extent. For e. g. A Jain would be satisfied with the service only if he is served Jain food and it should be kept in mind that the customers next to him are also Jain or at least vegetarian. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, ow fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly. The crew neither has any uniform nor does it serve any lavish foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors The increasing use of the Internet has provided many opportunities to airlines. For e. g. Air Sahara has introduced a service, through the internet wherein the unoccupied seats are auctioned one week prior to the departure. Air India also provides many internet based services to its customer such as online ticket booking, updated flight information & handling of customer complaints. USTDA (US trade & development association) is funding a feasibility study and workshops for the Airports Authority of India as part of a long-term effort to promote navigation, surveillance, and air traffic management systems for India’s aviation sector that will help the country meet the expected growth and demand for air passenger and cargo service over the next decade. A proposal for restructuring the existing airports at Delhi, Mumbai, Chennai and Kolkata through long-term lease to make them world class is under consideration. This will help in attracting investments in improving the infrastructure and services at these airports. Setting up of new international airports at Bangalore, Hyderabad and Goa with private sector participation is also envisaged. A good example of the impact of technology would be that of AAI, wherein with the help of technology it has converted its obsolete and unused hangars into profit centers. AAI is now leasing these hangars to international airlines and is earning huge profits out of it. AAI has also tried to utilize space that was previously wasted installing a lamination machine to laminate the luggage of travelers. This activity earns AAI a lot of revenue. These technological changes in the environment have an impact on Air India as well. Better airport infrastructure, means better handling of airplanes, which can help reduce maintenance cost. It also facilitates more flights to such destinations. Legal Factors Prior to 1953, there were 9 private airlines in operation with too many surplus aircraft and the airline industry was sick. There was no competitive environment in the onopolized aviation market.

Comic elements in the first act of “much ado about nothing”

In the era in which â€Å"much ado about nothing† was set the wealth and power of someone was far more credible than their personality and this is portrayed in the first few lines of the play when Leonato asks â€Å"how many gentleman have you lost in this action† and the messenger replies â€Å"but few of any sort, and none of name† he segregates the wealthy from the poor as though they are two different beings and doesn’t tell us how many lower class people died as if it is irrelevant. Vanity and hypocrisy are prominent themes that occur throughout the play, in the times of â€Å"much ado about nothing† the people were so focused on how they looked towards other people that their extravagant clothes, over the top mannerisms and the contrast in language in comparison to modern day were all somewhat outrageous and in turn humorous. Don John, the typical villain, only says one thing in act 1 scene 1 â€Å"I thank you, I am not of many words, But I thank you† this is quite a disappointing first line, the audience expects him to stamp his authority on the play but instead he stays relatively quiet, it Is an anti-climax with no climax accept the anticipation of how he will be portrayed in the play. The main comical relationship in this play is between Beatrice and Benedick and they also feature hugely in act 1scene 1. Beatrice first speaks of Benedick when she refers to him as â€Å"Signor Mountanto† which basically means ladies’ man; this is the first bit of intentional comedy in the whole play, you could argue its sarcasm or the mocking of his inability to bed down a relationship, which is ironic because Beatrice is in pretty much the same situation as Benedick. As a result of Beatrices complex humour the messenger gets somewhat confused â€Å"I know none of that name, lady, there was none such in the army of any sort† this is humorous at the messenger’s expense because of his confusion, an audience tends to like it when they are in the know and the people on stage are somewhat lost. Beatrice’s constant insulting almost seems uncontrollable, with everything she says comes some sort of insult towards Benedick. Benedick is extremely against marriage, because of the possibility of an unfaithful wife, and in lines 145 to 147 this becomes very evident, saying married men whose wives whom are unfaithful should wear caps â€Å"Is’t come to this? In faith, hath not the world one man, but he will wear his cap with suspicion?† Although Beatrice and Benedick argue every time they see each other, it can’t go unnoticed that Benedick is all Beatrice talks about, which makes it so painstakingly obvious that they will get married, it’s funny, it is also Dramatic irony because the audience know what is going to happen and Beatrice and Benedick don’t.

Explore the importance of the WTO for international business Essay

Explore the importance of the WTO for international business - Essay Example The World Trade Organization (WTO) is a modern international association constructed as an enduring body. It is meant to perform the role of a regulator in the scopes of exchange in goods, exchange in services, external investment, and academic property among others. This essay will present the importance of the WTO for international business. WTO and its importance for international business During the late 1990s, a lot of the disputes over globalization concentrated on the World Trade Organization. The WTO was started in 1995 to ease international trade and solve disputes between countries. Geneva was its headquarters, and it had 135 member countries by 1999, majority was developing countries. According to Simmons (2005: 45) the organization helps the developing nations’ interests by easing trade development, providing a system for settling quarrels, reinforcing the integrity of trade changes, and endorsing clear trade systems that lower operation costs. After it was started , the WTO turned out to be a lightning pole for disagreement over globalization (The WTO after Cancun, 2003: 98). The WTO is a compassionate United Nations of Commerce, with enough implementation powers to support countries work out their dissimilarities (Bates, 2007: 76). However to some the WTO is a terrorizing, trade controlled world management of trade in which the statutory body and the law court operate separate the analysis of anyone who is not a regime leader or business lawyer (Morrison, 2009: 67). From this perspective, the organization's influence to arbitrate trade quarrels also provides it the power to dominate national laws, as well as environmental safeties. In that, it entails the independence of its member countries (Correa, 2000: 44). The Doha was the modern trade negotiations between the WTO members (Laeven, 2000: 78). Its purpose was to attain major improvement of the worldwide trading method through the institution of lower tariffs, free services, and trade faci litation. It is also recognized as semi-officially, and the Doha Development Agenda as a central objective is to advance the trading outlooks of developing states (EUROPA-Rapid-Press, 2006). More on Doha is going to be covered later on in the essay. The World Trade Organization was developed because of negations between parties in the General Agreement on Tariffs and Trade (GATT) formed at the end of the Second World War. The GATT was developed in 1947 to govern the post-second world war (Caroline, 2004:77). The International Monetary Fund (IMF), the United Nations, and World Bank were also developed in the years of 1944-1945, as the international leaders believed that the international institutions were capable of assisting the economic and social disasters during that time. The institutions would also prevent the global climate from worsening to the point of conflict (Caroline, 2004:77).The organization of the WTO is governed by its supreme authority, and the Legislative Conferenc e, which constitutes of all the WTO members. They meet at least twice a year and can make decisions on all issues concerning the joint trade treaties (Biadgleng, 2008: 45). The task of WTO in worldwide trade as specified in the Agreement incorporates: Aiding the application, administer allowance and procedure and promoting the objectives of the accord creating it and other Mutual Trade Unions and specifying the framework for the application

University essay Example | Topics and Well Written Essays - 2500 words

University - Essay Example Human resource management plays a crucial role in forming organizational culture and involves activities such as making organizational structure, building trust, ensuring job satisfaction, leadership, influencing power and politics in the organization. Human resource management involves a set of ideas, practices, techniques which are designed to improve employees’ productivity. They provide support and instructions to the groups in the organization. HR plays a crucial role in solving all cultural barriers and cultural issues. HR practices bring flexibility and office integration for improving quality of work. Human resource management in an organization plays an important role in forming organizational culture. â€Å"Culture is defined as (a) a pattern of basic assumptions, (b) invented, discovered, or developed by a given group, (c) as it learns to cope with its problems of external adaptation and internal integration, (d) that has worked well enough to be considered valid and, therefore (e) is to be taught to new members as the (f) correct way to perceive, think, and feel in relation to those problems.† (McLuhan 2006). Organization has to bring the people together to achieve the common goal of the organization. Management sets certain parameters, guidelines and accepted norms to decide what and how the organization’s goals are to be achieved. Every organization has its own unique culture, attitude, morale or values set. Culture in any organization indicates the roles, values, beliefs and the behaviour patterns of the people working in it. â€Å"Organizational culture includes a complex set of interrelated, comprehensive, and ambiguous factors. Furthermore, it is a multidimensional construct that is of interest to many different disciplines including anthropology, sociology, and organizational psychology.† (Jesus 2008). Organizational culture is shared among the members

Critique Two Articles 0.5 page each Research Paper

Critique Two Articles 0.5 page each - Research Paper Example This research has been conducted in Eastern cities of the US and hence it is limited to the people of that area. The results in Western cities of the US may turn out to be different than that of results of Easter cities of the US. This article is about behavioral counseling to promote a healthful diet and physical activity for Cardiovascular Disease Prevention in adults with Cardiovascular Risk Factors. Published in 2014 in Annals of Internal Medicine, this article is recommendation statement of U.S. Preventive Services Task Force. The writer Michael L. LeFevre has logically stated all facts but there are some points that cast doubts about its proofs. Authors did not provide solid proofs whether primary care-relevant counseling interventions for a healthful diet and physical activity modify self-reported behaviors. The article does not provide detailed information about the risk factors to adults and adverse effects of counseling on adults of age 18 and older. The USPSTF recommendations about referring adults with obesity for behavioral counseling are not supported by solid proofs. Teaching and Learning, University of Illinois at Springfield. [Online] Available at: http://www.uis.edu/ctl/wp-content/uploads/sites/76/2013/03/Howtocritiqueajournalarticle.pdf. Accessed: 5th April

Thanksgiving Essay Example | Topics and Well Written Essays - 500 words

Thanksgiving - Essay Example Sarah’s husband had died from pneumonia leaving her to take care of the children, the youngest of whom was yet to be born. In spite of the challenging task of bringing up her five children as a widow, she was passionate about campaigning for women. Among others, she fought for secure work environments for women, women and girls’ educational opportunities, and women’s opportunities of becoming teachers and doctors. Generally, Sarah used pen and paper in achieving her goals. Among her most famous literary work included Mary Had a Little Lamb sung by many America children to date. She also wrote poetry as well as a novel during her free time. Additionally, she published many famous authors such as Charles Dickens, Nathaniel Hawthorne, Edgar Allan Poe and Harriet Beecher Stowe2. Sarah embarked on a one-woman campaign of having Thanksgiving commemorated as a national holiday as early as 1827. She did this using her books as well as the magazines that she editedi. In t he year1847, she earnestly began promoting Thanksgiving Day, imploring presidentsii as well as all territories and states’ governors to set up the last Thursday of November as a common Thanksgiving Day. Many presidents to whom she wrote did not agree with her plea and beginning June or July of every year, Sarah would publicize the progress regarding her national acceptance goal in her editorials.

BIOLOGY ASPECTS OF HEALTH AND DISEASE Essay Example | Topics and Well Written Essays - 2250 words

BIOLOGY ASPECTS OF HEALTH AND DISEASE - Essay Example Some of the information requires to be translated into taste, sound, touch and smell. This is why this system is important since it performs these actions. The system also controls body nerves The three systems are responsible in the communication of the body parts. Without one part, one path of relaying body signals will be incomplete. That is, failure of one system will lead automatically to bodily disorders. Every organ being vital assists the other systems in ensuring that the body parts functions well. Autonomic nervous system The function of this system is to control the functioning of the internal organs like intestines, heart and stomach. Additionally, this system is responsible in controlling some of the body muscles. For example, most of the time we do not recognize when the heart beats increase or when the blood vessels contract and expand, this one is responsible for the autonomic nervous system to take care of. Therefore the system conveys information from all parts of t he body. This system is normally Co ordinated by the hypothalamus and the system is a significant homeostasis process. Endocrine system This system consists of glands which produce hormones to the blood streams. It produces chemicals which assist in controlling the body’s metabolic activities. ... The hypothalamus is an area between the brain stem and cerebrum that is responsible for controlling sleep patterns, body temperature, thirst, hunger, visual and auditory reflexes. Andersen and J. M. (2002, p.10-15) It is also responsible for communication between the cerebellum and other vital parts of the brain and also the selection of stimuli which are sent to the brain. The hypothalamus serves as a link between the endocrine system, autonomic and central nervous system. The role of the hypothalamus in controlling feeding behavior while linking all the three systems The hypothalamus plays a key role in the homeostasis of energy in triggering feeding behaviors. This is because the control of energy is important which makes eating the most fundamental aspect in maintaining body fats. The feeding behavior is a good example of how the hypothalamus links the endocrine system, central and autonomic nervous system. In the event when there is a deficiency in body fats, the endocrine syste m through a hormone called leptin comes in place sends stimuli to the hypothalamus. Charmandari, Tsigos, Chrousos (2005, p.265-270) In return the hypothalamus sends impulses to the autonomic nervous system and which are further relayed to the central nervous system and the final aspect is the feeling of hunger which motivates us to eat. Therefore the hypothalamus serves many purposes and is crucial in linking all the three systems. This interaction in return helps to control the mode of behavior in humans The functions and diseases of the brain Areas of function of the brain The brain is said to be the center of every signal sent by the body parts. Once a signal is sent to the brain, it acts by interpreting the signal and produces the action for the signal. The

MACRO AND MICRO ECONOMICS Research Paper Example | Topics and Well Written Essays - 1250 words

MACRO AND MICRO ECONOMICS - Research Paper Example Advantages of Command Economy 1. Facilitates the realization of an economy’s long term goals and objectives hence rapid development Central to the command economy is â€Å"a central planning authority† (Fernando 2011, p.115). In this kind of economy, the state establishes development goals and targets, which the planning authority plans, executes, supervises, and evaluates. The authority establishes targets and administers control aimed at realization of the overall development and economic growth objectives. The objectives usually include stability of prices, faster economic growth, and reduction of inequalities of income to avoid market failure. 2. Reduction of income and wealth inequality Command economy ensures equitable wealth distribution, which cushions any market failure in the economy. The health and education standards are also relatively higher in a command economy (â€Å"Guiding development† n.d.). For instance, in 1980s China and India had similar pe r capita incomes but China had higher primary education levels and life expectancy (â€Å"Guiding development† n.d.). Disadvantages of Command Economy 1). Misplaced Incentives- The producer’s and investors are discouraged since their efforts do not pay off well as they should. In planned economy, the state often rewards the hardworking people only with fame and honors rather than the kind of incentives any investor looks for which is profits. The planned economy focuses on equitable wealth distribution which and therefore the workers and producers are less motivated to put efforts in what they do. 2). Failure of co-ordination- Planned economies try to co-ordinate the entire economic decisions regarding production, investments, consumption, and trade made by producers and consumers. The efficiency of such regulations lacks particularly where mismatch occurs between the supply of products and the demand by consumers. Bottlenecks in production lead to a shortage of some g oods. This happens since planners may not necessarily know most essential needs to consumers at every point in time. A good example of the failure in co-ordination is what happened to Soviet Union in the late 1980s- there was a shortage in food storage and transportation while the supply of TV sets was ample (Lipsey & Chrystal 2007, p.3). 3). Slow decision making and wastes of resources- Command economy often needs many planners to run the control system which leads to slow decision making. This single control authority is charged with decisions about allocation of production means among different sectors, branches, and uses as well as the distribution of all goods. Slow decision and action about perishable goods often results in wastes. 4). Less dynamic technology economy- Few incentives to innovate leads to limited innovations. Planned economies remain behind in most of their technology with the exception of military and rocket science. This was seen in Soviet Union, which was usi ng the West’s 1930s technology in 1950s and in China which later borrowed the outdated technology from Soviet Union 5) Political repression- Governments in planned economy own the means of control and dictation of economic production and therefore civil liberties cannot be enjoyed. Conclusion The command economy has very many disadvantages and just a few advantages. Command economy is infamous and has been observed to be unstable in countries like the former Soviet Union and China where it was practiced. Trade between nations Introduction Trade between nations has the benefits for all participating countries. To some extent, all countries rely

Strategic Management Research Proposal Example | Topics and Well Written Essays - 2000 words

Strategic Management - Research Proposal Example The strategic decision making on the other hand is a more streamlined segment of the overall decision making process. It is can be considered as an ongoing process which is involved in developing strategies so that the organization is capable of achieving goals and at the same time capable of altering the existing strategies based on the outcomes. The strategic decision making is largely responsible for the success of a company as it determines the success of major operational activities like the manufacturing, marketing, distribution, etc (Stokman 1-153). This research proposal is based on the influence of strategic decisions on the operational activities of product manufacturers. The research paper will encompass the case of Toyota to justify the findings and to answer the research questions. The global business environment is increasingly becoming more competitive where the business entities are trying to seek out new ways to increase their competitive advantage and gain higher market share in the industry. This as a result makes it imperative for the organizations to ensure that they are taking the right decisions that will help them to reach achieve the organizational mission in an efficient manner. In order to achieve competitive advantage the firms need to ensure that they are able to generate the higher value at the lowest possible resource utilization. Thus this research work will allow the readers to have a clear idea of the importance of strategic decision making and how other organizations can utilize the findings to increase their operational efficiency. The research questions clearly indicate that the study will be conducted by focusing on the strategic planning and decision making of Toyota. It will help the researcher to identify the underlying process followed by a successful manufacturing company to run its operational activities. This as a result will help the researcher to make a generic

Compare two or more poems that convey different impressions about town life Essay Example for Free

Compare two or more poems that convey different impressions about town life Essay Compare two or more poems that convey different impressions about town life. Compare their purposes and techniques in writing these poems. In this essay I will analyse and discuss the similarities and differences of four poems, all about relating to life in London: Symphony In Yellow by Oscar Wilde, Composed Upon Westminster Bridge by William Wordsworth, London by William Blake, and Conveyancing by Thomas Hood. I will aim to focus on the techniques used by the poets and the overall effect the poet is trying to create. I will later illustrate the similarities and differences between the poems and how they convey comparable impressions of London. In the late 18th and 19th century, the country life was seen to be peaceful and calm, and London in general was seen as a busy and hectic atmosphere. Oscar Wilde was born in 1854 and grew up in an intellectually bustling Irish household. His inspirations of London came when he visited the city, in order of fulfilling his dream of becoming famous. I would expect an idealistic impression of London from Wilde, as he looks up upon London and believes that it is the place in which he will gain a successful career. William Wordsworth was brought up in the Lake District where he became extremely familiar of the exquisiteness of the surroundings. In his poems, I would expect Wordsworth to revolve around nature and to capture the inner beauty that the environment creates. William Blake was an imaginative poet who had visionary experiences for the supernatural. I expect that in his poems, the images created would be of an abnormal presence or enclosing a lack of liveliness and presenting a disturbed situation. Thomas Hood was brought up in a part of London which was not so wealthy, and where the citizens were not as well off than other parts of London. Later in his life, he was left to roam the streets of London, a time when he spent most of his life in solitary. This leads to me believing that Hood would write his poems about the different areas of the city, and what London basically comprises of. Also, I think believe that his poetry would have meaning that links in with the passing of time, as Hood spent a lot of his life watching the time go by. Composed Upon Westminster Bridge, September 3, 1802 is a petrachan sonnet, not written about love, but one in which eulogises the view over West Minster Bridge. William Wordsworth is describing the view because he is inspired it and the feelings surrounding the beauty of the view. It is similar to Symphony in Yellow because it is an idealistic view of the surroundings; it also has a beautiful, tranquil impression of city life. The poem is set in the early morning, which gives a special sort of radiance to the city. It gives an impression of a clean and refreshed setting that is virtually seen as shiny and new. It beauty is enhanced by introducing the dazzling sun. The poem is different to Conveyancing as it is more peaceful and calming. Later in the day it would be more tense, more rushing, and lots of hustle and bustle. Wordsworths impression is based on London at a time of the morning where everything is asleep, and the time when nature invades a man-made scene. He uses antiquated words such as, doth, and ne-er which gives a sense of the city being more special, The city now doth. Wordsworth also uses similes such as, like a garment, wear the beauty of the morning, suggests that the morning is the striking part, like a garment cloaking the reality of the city. It is a covering, a beautiful faà ¯Ã‚ ¿Ã‚ ½ade that is only temporary while the morning lasts. The word steep means to be saturated in. The sun is completely saturating the hill; never did it more beautifully shine until it shone onto the buildings. The power of the sun if infusing all buildings with light. The effect given is that of the sheer radiance of sun, which is saturating everything. The metaphor, That mighty heart relates towards the human body; the heart, being the main organ, is at the centre. The heart pumps resources around and therefore gives life and feeds the rest of the city. Everything centres around the city, while country is a life-giving organ. Touching and majesty in line 3 suggests awe and wonder, the poet is emotionally moved by the sight. It is a graceful and elegant sight that holds certain power that allows it to come across as commanding and reveal an impressive nature. It is to be looked upon, and it forces you to be humble upon its present. The beauty of the morning; silent, bare, Ships, towers, domes, theatres and temples lie. This list helps to construct the landscape as well as to create an image of all the buildings in the distant. It fills in the readers knowledge of the actual physical features that lay in the city, which help to understand the overall image created by filling in more detail to it. Bright and glittering implies a sense that the buildings are treasures, like jewels all glittering as the sun is shimmering through. Never did sun more beautifully steep contains alliteration, which produces sibilant sounds. This contributes to a tranquil feeling, certainly not an aggressive sound. It creates a restful atmosphere, and with the aid of soft consonants such as s a smooth dreamy effect is created. Neer saw I, never felt, a calm so deep! This repetition disrupts the flow and draws attention to the fine feeling he has. Quite a spontaneous feeling is illustrated by adding as it goes along; it is a personal attempt to record feelings. The river glideth at his own sweet will, is a form of personification that infuses the river with a sense of life. The personality of the river is amiable and sweet natured, it is a sentimental way of making it a positive feature. Dear God! The abrupt exclamation jolts the poem in attempt to suddenly articulate his feelings. It is quite a conversational line that recreates the experience of personal thought and emotion. The poem Conveyancing is a ballad that uses comedy to portray a bustling picture of life in London. Conveyancing is a general term for moving things from one place to another, which is exactly what this poem is about. It is a ballad, which tells a story, and is characterized by stanzas of four lines that rhyme alternately. The poem has a regular rhythm/rhyme scheme throughout, and regular syllables to help people sing it fluently. It is a version of a comedy poem with a punch that portrays London as a place of trade, poverty and stealing. The word Bustling suggests light-hearted action. Hood is being affectionate towards London but critical also, no one ever stops. It suggests that the city is too busy, and life is always on the go, loco-motion! Machine or man, or caravan, implies that people are always busy making and taking money. It also means that you can practically have anything if you pay for it. There is a lot of mention about the actual people in the city, and what happens in their life. Also, how they make an impact on how the city looks at a stereotypical perspective. There is talk about gambling, people getting drunk, and journalists. There are also jokes about horses being out of condition, Then if you like a single horse, This age is quite a cab-age. This suggests the poverty and scarcity in the city. Perched up to behind, at last to find, Your dinner is all dickey! This is being critical of the cafes in London, and also of the standard of food that is served there. There is a satirical tone that is brought in throughout the poem, whence the positive and negative aspects are shown. Some of the words are italicised, this defines a certain emphasis on words that create a constant rhythm going. There are a lot of references to transport such as steam, train and horses. This adds to the impression of a fast-paced moving environment. Symphony in Yellow is a poem where Wilde picks out dimensions of a scene that he is describing. There is far less activity in this poem than Conveyancing, and more of a tranquil atmosphere. The humans are not dominant impressions unlike Conveyancing. Symphony in Yellow is more about the nature and the soothing tone of the country. Crawls like a yellow butterfly, is associating with meadows and peace. It adds to the calm and relaxed mood of the poem. The thick fog hangs along the quay. This quote shows the fact that for is not just described as a dismal and depressing feature, but as elegant and enhancing. There are signs of trees and vegetation, The yellow leaves begin to fade. Also, And flutter from the Temple elms. Again, this enhances the nature prospect and the beauty of the poem. Pale green Thames, is another dazzling luxury, which brings colour to the scene. Wildes Symphony in Yellow is a simple image-based soporyphic poem. It is written in a very idealistic motion, painting a misleading portrait. It is more artistic that accurate. The poem is rather like Composed Upon Westminster Bridge, September 3, 1802 as it is an idealistic view of London, taking into account the nature and character of the city instead of focusing on man-made features.

Introduction To Human Development Sociology Essay

Introduction To Human Development Sociology Essay Human development describes the growth of humans throughout the life span, from birth to death. The scientific study of human development seeks to understand and explain how and why people change throughout life. What are the factors impacting on the wellbeing of the human? This includes all aspects of human growth, including physical, emotional, intellectual, social and personal development. Gowning up in environmental that is not safe, it is hard to survive. In this essay I will identify and discuss my own life experience and refer it to two theories of human development. Before concluding I will also discuss how these theories can be applied to social service practice. My own life experience I was born in Mogadishu the capital of Somalia. I have 5 sisters, I am in the middle three are older than and two is younger than me. I was born and grew up in an extended family including parents, grandparent, unties, uncles, cousins. We were lived in a villa house that was a family house. We were a middle class family where my father was the oldest among his brothers and sisters, his was a hardworking man and had very good job. My grandfather was working, and he was a mechanic he had his own garage. Some of uncles were working too and others were students. My mother was very nice person and she used to be home at all times to feed and take care of the children. We were a very happy family where my parents and grandparents worked together to bring the children up with love and affection. When the civil war broke out in Somalia 1991 and the central military government collapsed while the country became a field for the rebels who overthrow the military government to fight each other for power. Many families started leaving the country to save their lives leaving their house and other belongings behind. My family were not the first the people left the country, we remained inside our house because we thought that things will change and settle down would and the country will be a safe place to live. Unfortunately it kept getting worst, it was difficult for my family to be safe and survive because people were getting killed by rebels and due hunger because there was very little food and water. In 1994 my father was killed in the war and my grandfather decided to flee the country for the sake of our safety; we bagged up and left for the neighbouring Kenya. While we were on the way to Kenya there were a lot of strangers, who were caring guns, knives, and some other weapons. On the way to Kenya I witnessed dead bodies on the side of the road. At that time I was only 7 years old and I saw this massacre and I witnessed the people dying of hunger since I was 4 years old. When we arrived to Kenya, we met some our relatives that left the civil war who were already there. They helped us in finding the accommodation. I went to a school for first time in Kenya where I learnt mainly Islam Religion education, Somalia, Mathematics, and English. While staying in Kenya my uncles did not find work there was no work to survive and the living conditions were not good. In 2000 we moved to Ethiopia in search of better life and work during time many of my extended family members died. In 200 I came to New Zealand with my sisters and other family members including my grandfather, we arrived in Lower Hutt, Wellington and I enrolled High School. Theories Abraham Maslows theory Abraham Maslow developed the Hierarchy of Needs model in 1940-50s USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslows Hierarchy of Needs helps to explain how these needs motivate us all. Maslows Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself. Only when the lower order needs of physical and emotional well-being are satisfied we are concerned with the higher order needs of influence and personal development. Maslows hierarchy of needs 1. Biological and Physiological needs air, food, drink, shelter, warmth, sex, sleep, etc. 2. Safety needs protection from elements, security, order, law, limits, stability, etc. 3. Belongingness and Love needs work group, family, affection, relationships, etc. 4. Esteem needs self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility, etc. 5. Self-Actualization needs realising personal potential, self-fulfillment, seeking personal growth and peak experiences. Relevance to my life experience Accordingly to Abraham Maslows theory the first need is food, water and shelter, after the civil was broke, family started form the first step of the triangle by searching Biological and Physiological needs. The second need was to be safe form difficult situation and survive. My father died in the war which was a huge impact on the safety of the whole family. We had to look for a safe place when the civil war broke out in Somalia and everything was destroyed. We have been to different countries to search better life for example we have been to Kenya, Ethiopia and finally New Zealand to live. My family settled in New Zealand because our two initial needs were met and we started working towards the third need. My sisters got married in here except two who has not got married and our family started growing. The fourth need was met by getting in to job and managing our day to day needs and work at home. Last year my grandfather passed away, he was 72. He reached at the fifth and last step of the triangle by actualizing his own self, he has been to Haj and became a spiritual leader in the community and he worked for the betterment of the community. Bronferbrenners Theory of Ecology Urie Bronferbrenners presented the theory of ecology on human development. This theory be made up of five systems, Microsystem, Mesosystem, Exosystem, Macrosystem and Chronosystem. These five systems influence the individuals growth and personality. Microsystem is where an individual lives; it includes parents, family and Whanau, peers, school and neighbourhood. Mesosystem explains about the relationship between Microsystem and the wider community, such as relation between family experience and school experience or church experience.  Ã‚  Exosystem explains about the influence of work and social environment and its impact on the family and personal values. Macrosystem is about the culture in which an individual lives and the choronosystem is about the patterning of events and transition over the life course and sociohistorical circumstances. Relevance to my life experience If I put myself in the centre of  a series of concentric circles of influence,  I can link the  theory of ecology to my growth and development. I  had my parents, my extended family and friends in my Microsystem circle where I learned to socialise. The structures of Somalian families are based on tradition values and beliefs where children are cared by the extended family and the eldest male is the head of the family. The influence of my Microsystem on my growth laid the foundation of my personality and behaviour. Mesosystem helped me to develop the sense of belongingness with the community and my culture, where I learned how to be culturally appropriate and respectful to the others in the community. Micro and Mesosystems are significant in the development of a child. During my childhood and growth the Choronsytem which overlapped the inner circles of influence, was very complex due to the struggle for the power and control. There was not government to keep people safe, the s urvival was the first priority for us. The sociohistorical circumstances of Somalia did not impact on me because I migrated to New Zealand and after my father passed away my grandfather continued passing on his beliefs in equality and human values in to my family and Somalian community. During my growth and development I internalised with my family and community and learned culturally appropriate activities and respectful relationship. This helped me to construct my personality and behaviour. How the theories may be applied and integrated into social service practice. Abraham Maslows five hierarchies need theories. Maslows best known influence to Humanistic psychology is his Hierarchy of Needs. Maslows Needs Hierarchy is often used to sum up the humanistic psychology faith system. The fundamental idea of his hierarchy is that everyone is born with specific essentials. If we do not meet those base needs, we are unable to survive and attention upward inside the hierarchy. In our social system and social services we need to identify the basic needs of the clients and once their initial needs are met than only it will be possible for a client to move to next step of the triangle. Once the need of shelter and food is met than a client can think of getting in to work-force or in relationship and care for his/her family and the children. We push further and further to excel in our careers, to expand our knowledge, and to constantly increase our self-esteem. After meeting all the needs we can be in a situation where we can help others to over-come their problems and feel satisfied by helping others. Bronferbrenners Theory of Ecology While working with client a social worker need to measure microsystem that including individuals family, peers, school and neighbourhood It is in the microsystem that the most direct interactions with social agents take place. . . (45, Santrock). It is important to assess the social system of a client while assessing clients situation. The circles of the ecology system impacts and influence the client and the client does not have any control over it. For example impact of a hard day at work place will impact on the home situation of a client. A child who did not have a good sleep last night due the party at home will be tired and behaving difficult at school. Therefore Bronferbrenners Theory of Ecology is used and integrated in social work practice to assess clients situation and particular behaviours. Conclusion In this essay I have written about my own life experience, which I really had a lot of challenging, moving out my own country to find better life and secure. It took while I and my family to recovered the problems that we have witnessed happening to our own families. There are many theories of human development that explains how the growth of a child is impacted by their environment and circumstances. I have linked two Human Development theories Bronferbrenners Theory of Ecology and Abraham Maslows theory of hierarchy of needs. Every human is shaped by his/her circumstances and situation. It is important to use and implement theories of human development to assess the clients situation by making sure their basic needs are met and how the overlapping circles of the ecology are impacting on the situation of the client.

Interview With A Marine :: essays research papers

The Few the Proud and the The Brave. Timothy Durham A corpral in the United States Marine Corps Considers himself to be a example of what the Marines exemplify. "I am a Marine to the heart 100%." Timothy joined the Marines at the age of twenty three, in search of a better lie for both himself and his daughter. He felt like the Marines would be the best route to not only developing him into manhood but also providing him with the best "possible benefits". "I wanted To be a better person and open up doors of oppurtunity for myself. I wanted to provide for my family, buy a house and be able to live comfortably.What better way then to serve my country." During his four years in the Marines Timothy has traveled throught the United States and around the world to Japan, Australia, Korea, Panama and the Phillapines. In Addition He has recieved numerous certificates of commendation for going above and beyond. Because of being such an outstanding Timothy and 13 others from his squad were invited to preform in the Australian bicentenial parade to preform military drills. But despite his accomplishments What does it mean to be a Marine? "Discipline, heart, Attention to detail and pride"are all qualities that Timothy feelsare nessacary to being a Marine.The Marines are the toughest branch of the military. They break you down and build you back up. It requires strength, endurance, and determination. Everyone is not tmade for the Marines because it is both a physical and mental challenge. You have to be able to take instruction and follow them apprioatley. You have to me Marine quality." A day as a Marine is very extensive. A Marines day begins at 4:30 am. Physical Training starts at 5:00 am and last for an hour. Immedialy following is morning formation a brief explanation of the days activity as well as morning attendance. Wheter on the field or in the classroom military training begins at 7:00 am. This a basic insturction class which last 5hrs and teaches skills for combat. Lunch last about 40 mins and is followed by another shower. Then comes field training a basic overview of the skills learned in the classroom. Next, is weapons cleaning. Company formation begins at 4:00 pm. This is a marching drill exercise that teaches marching skills. The Squads day comes to a close after dinner with liberty or free time.

Physics of the Ollie Skateboard Move :: physics skateboarding trick tricks

Missing figures Brief History of Skateboarding. In the beginning, skateboarding consisted of a 2x4 and some old roller-skate wheels. Around the 1950's with the boom in the surfing popularity, skateboarding became more popular. During this time it was known as sidewalk surfing. In the 1960's is when skateboarding really took off. This is when the first skateboards were produced and sold. During this time period skateboarding consisted of cruising around the streets on your board. In 1978 a 15 year old boy by the name of Alan "Ollie" Gelfand invented a trick he called the no-hands air. His friends named after him the ollie. This was a ramp based trick. In the coming years a rider by the name of Rodney Mullen took the trick and applied it to flatland skateboarding. After this point skateboarding began to evolve in to the sport it is today. Virtually every trick in the modern day skateboarding involves the ollie. When a skateboarder rolls down the street they have forces acting in the X and Y direction. The forces that I will focus on are only in the Y direction. As a skater rides down the street there are three forces acting on the skateboard. The red arrows in the image indicate the force of gravity on the mass of the skater(Mg). The black arrow represents the force of gravity on the skateboard(mg). The blue arrows are the FN or natural force of the ground pushing up on the wheels of the board. These forces have a net force of zero. Sum of forces in Y: Mg + mg - FN = 0 As the skater prepares to ollie they lower the center of gravity by bending at the knees and waist. Next the skater will begin to explode in the positive Y direction by pressing down on the tail of the board. The red arrows now have an uneven distribution to the tail of the board causing lift on the nose. All of the FN is now pushing up on the rear wheels. At this point the skater is has applied a large downward force on the tail causing the board to pop or bounce off of the ground. The downward force applied is greater than the force of gravity allowing the board to begin leaving the ground.

Melancholy Hamlet Essay examples -- Essays on Shakespeare Hamlet

Melancholy Hamlet  Ã‚        Ã‚  Ã‚   In Shakespeare’s tragic drama, Hamlet, the multi-faceted character of the hero is so complex that this essay will enlighten the reader on only one aspect of his personality – his melancholy dimension.    Our understanding of the true extent of the protagonist’s melancholic mental state needs to be informed. A.C. Bradley in Shakespearean Tragedy presents convincing evidence regarding the true depth of the hero’s melancholy sentiment:    Hamlet and Horatio are supposed to be fellow-students at Wittenberg, and to have left it for Elsinore less than two months ago. Yet Hamlet hardly recognizes Horatio at first, and speaks as if he himself lived at Elsinore (I refer to his bitter jest, ‘We’ll teach you to drink deep ere you depart’). Who would dream that Hamlet had himself just come from Wittenberg, if it were not for the previous words about his going back there? How can this be explained on the usual view? Only, I presume, by supposing that Hamlet is so sunk in melancholy that he really does almost ‘forget himself’ and forgets everything else, so that he actually is in doubt who Horatio is. (370)    The depressing aspect of the initial imagery of the drama tend to underline and reinforce the play’s melancholy. Marchette Chute in â€Å"The Story Told in Hamlet† describes such imagery of the opening scene:    The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlements of the royal castle of Elsinore. For two nights in succession, just as the bell strikes the hour of one, a ghost has appeared on the battlements, a figure dressed in complete armor and with a face like that of the dead king of Denmark, Hamlet’s father (35... ...ven Press, 1999. Rpt. from Introduction to Hamlet, Prince of Denmark. Ed. Philip Edwards. N. P.: Cambridge University P., 1985.    Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974.    Mack, Maynard. â€Å"The World of Hamlet.† Yale Review. vol. 41 (1952) p. 502-23. Rpt. in Shakespeare: Modern Essays in Criticism. Rev. ed. Ed. Leonard F. Dean. New York: Oxford University P., 1967.    Rosenberg, Marvin. â€Å"Laertes: An Impulsive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: Univ. of Delaware P., 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html No line nos.   

Dell Computers Essay

Dell Computer pioneered a new way of making and selling personal computers. Its customers â€Å"custom-design† their computer over the Internet or phone. Dell reengineered its â€Å"supply chain† as it coordinated its efforts with its suppliers and streamlined its order-taking and production process. It can ship a computer within two days of taking an order. Personal computers lose 1 percent of their value every week they sit on a shelf. Thus, having virtually no inventory is a great advantage to Dell. Compaq tried to adopt Dell’s approach, but with limited success. Dell’s CEO Michael Dell understood that kind of execution. His direct-sales and build-to-order approach was not just a marketing tactic to bypass retailers; it was the core of his business strategy. Execution is the reason Dell passed Compaq in market value years ago, despite Compaq’s vastly greater size and scope, and it’s the reason Dell passed Compaq in 2001 as the world’s biggest maker of PCs. As of November 2001, Dell was shooting to double its market share, from approximately 20 to 40 percent. Dell turns its inventory over eighty times a year, compared with about ten to twenty times for its rivals, and its working capital is negative. As a result, it generates an enormous amount of cash. In the fourth quarter of fiscal 2002, with revenues of $8. 1 billion and an operating margin of 7. 4 percent, Dell had cash flow of $1 billion from operations. Its return on invested capital for fiscal 2001 was 355 percent—an incredible rate for a company with its sales volume. Its high velocity also allows it to give customers the latest technological improvements ahead of other makers, and to take advantage of falling component costs—either to improve margins or to cut prices. These are the reasons Dell’s strategy became deadly for its competitors once PC growth slowed. Dell capitalized on their misery and cut prices in a bid for market share, increasing the distance between it and the rest of the industry. Because of its high velocity, Dell could show high return on capital and positive cash flow, even with margins depressed. Its competition couldn’t. The system works only because Dell executes meticulously at every stage. The electronic linkages among suppliers and manufacturing create a seamless extended enterprise. A manufacturing executive we know who worked at Dell for a time calls its system â€Å"the best manufacturing operation I’ve ever seen. In 1998, Dell Computers launched its first global brand advertising campaign, beginning in the United States and Canada, to further highlight the advantages of its direct business model. The brand advertising campaign carries the theme â€Å"Be Direct. † The campaign highlights Dell’s unique business model, which helps to eliminate barriers between customers and the manufacturer, providing Dell with the means to enhance the overall customer experience. Dell’s advertising has focused primarily on its products and has been targeted largely at computer-enthusiast and industry trade publications, cable and local television and a few national newspapers. The â€Å"Be Direct† campaign will be in addition to the company’s ongoing product-oriented advertising. The new brand campaign emphasizes the strengths and advantages of Dell’s direct-to-customer business philosophy. The direct model, pioneered by Dell in the computer industry, enables Dell customers to have computer systems built to their specifications; a single point of accountability; award-winning service and support; and fast access to the latest relevant technology. Presently, the growing number of orders comes in over the Internet. The order-taking system interfaces with Dell’s own supply chain control system, which ensures that inventory is where it needs to be for the computer to be manufactured quickly. In addition, Dell stores very little inventory. Instead, Dell’s suppliers have built warehouses close to Dell’s facilities, and Dell orders parts on a just-in-time basis. By implementing these strategies, Dell has been able to provide customers with exactly what they want very quickly. In addition, inventory costs are low, and Dell minimizes the danger of parts obsolescence in the rapidly changing computer industry. In this way, Dell has become a dominant player in the desktop PC market and is well on its way to doing so in the laptop and server markets. References Cravens, D. W. & Piercy, N. (2003). Chapter 1: Strategic Planning and Decision Making. NJ: McGraw-Hill Companies. http://www.dell.com

Amy Tan’s Mother Tongue Essay

There are thousands of languages in the world, such as Spanish, French, Chinese, English†¦However, No one can do better job in the second language than their mother language. In the article Amy Tan’s â€Å"Mother Tongue†, Amy Tan emphasized her idea that we speak different languages unconsciously and we are categorized by the way we talk. The author talked about her mother who is a Chinese emigrant wanted to provide her daughter a better environment to grow up and spoke â€Å"broken† and â€Å"limited† English, but anyway, Amy can still communicate with her mother without obstacles. Throughout the story Amy Tan uses pathos and ethos to tell us that how hard to gap the Asian American culture and still is for Asian Americans to work through the difficulties of the English languages. As a Chinese people having English for the second language, Amy Tan was difficult at times, but still. She overcome all the barriers and succeeds when no one thought she could. Even though that it will be extremely hard for us to succeed in a region that not belongs to us, but still there’s an opportunity for everyone to be a king. To be successful, we have to adapt the environment around us and meanwhile make efforts as much as possible. Amy tan uses ethos to prove this point according to her sentence â€Å"I’m not a scholar of English and literature, I cannot give you much more than personal opinions on the English language and its variations in this country or others. † Basically, she’s explaining that although she is not a native speaker, she still became an English writer and be succeed somehow. Amy Tan convinced people according to her own accomplishments that no matter where they are from, no matter what mother language they original own, they still have a chance to achieve an honor. People who speak â€Å"broken† or â€Å"limited† languages should be respected. Even though, they could not show their mind perfectly and confused others as well, they tried their best to prove themselves. After all, this is their second language, which need them, make huge efforts getting accustomed to it. In her book, â€Å"Mother Tongue†, Amy Tan tells us an experience in the ospital when her mother went to the doctor to get the result of CAT scan. The doctor despised her when she was complaining them about losing her scan result. It was not until Amy Tan talked to the doctor that they apologized and cared to solve the problem. Amy was fill with anger when she wrote â€Å"†¦and apologies for any suffering my mother had gone through for a most regrettable mistake. † Amy is insisting that people not taking a person seriously because their â€Å"broken† language can have dangerous consequence. In summary, people should be respected any way even if they cannot use it freely.

Assess the usefulness of different sociological approaches to suicide

Durkheim wrote in the 1890s and was one of the first sociologists right at the forefront of establishing and defining sociology as a scientific discipline. Durkheim argued that it was not only possible to apply scientific principles to social phenomena but that it was essential to do so in order to produce useful sociology. His 1897 book suicide: a study in sociology uses his scientific methods to explore suicide. Durkheim chooses suicide deliberately, because as the most individual, private and psychologically driven act it was considered by most not to be a social phenomenon.If sociology could identify social factors and causes of suicide, this would demonstrate the power and impact of society on individual behaviour. So in Durkheim’s view he believes our behaviour is caused by social facts and they are said to be external from the individual, constrain individuals and be greater than the individuals. After Durkheim’s analysis of official statistics on suicide it reve aled some social groups are more likely to commit suicide than others. For Durkheim, the social patterns of suicide he discovered is not a random individual act but as stated by Luke’s social factors play a key role.Durkheim’s work showed a correlation between suicide and social facts like suicide rates were higher in predominantly protestant countries than in catholic ones, Jews were the religious group with the lowest suicide rate, married people were less likely to commit suicide and those with higher education had a higher suicide rate. Durkheim said different forms of suicide related to how much integration and regulation there was in society and this would provide us with a fourfold typology. The term social integration means socialisation into the norms, values and lifestyles of social groups and society.Regulation meaning the control that society and social groups has over an individual’s behaviour. With these two factors Durkheim brings upon egoistic su icide not enough integration. The individual isn’t successfully integrated into groups or society, anomic not enough regulation society has insufficient control over individuals, altruistic too much integration an over integrated individual sacrifices their life for the group and fatalistic too much regulation the individual is too highly controlled by society. Durkheim’s work can also be applied into type of society.As Durkheim states modern societies and traditional society differ from one and other in their levels of integration and regulation. Durkheim discovers that modern industrial societies have lower levels of integration due to lack of freedom this weakens bonds and give rise to egoistic suicide. Whilst, traditional pre-industrial societies have higher levels of integration as the group is more important than the individual and this gives rise to altruistic suicide. Durkheim has been criticised by other positivist sociologist.Halbwachs largely supported Durkh eim’s conclusion but pointed out that the impact of rural versus urban lifestyles on suicide rates hadn’t been considered. Also, Gibbs and Martin argued that Durkheim hadn’t used vigorous enough scientific methods even though he’d stressed how important they were. The key concepts of integration and regulation weren’t defined closely enough to be measured statistically. Gibbs and Martin query how anyone can know how anyone can know what â€Å"normal† levels of integration and regulation are.Interpretivist sociologists have devised alternative theories of suicide they say social reality is not a series of social facts for sociologists to discover, but a series of different meanings and interpretations that each person brings to and takes from each situation. Durkheim’s work is fatally flawed from this perspective because he relies on the unquestioning use of official statistics. According to interpretivists, statistics are not fact the y are a social construction based on the definition of the people who compile them.Douglas takes an Interactionist approach to suicide and he is interested in the meaning that suicide has for the deceased, and the way that coroners label death as suicides. He criticises Durkheim’s study of suicide on two main grounds. One of them being the use of suicide statistics because the decision to classify death as a suicide is taken by a coroner and this may produce bias in verdicts reached. So Douglas feels these are the patterns Durkheim found and that well integrated have friends and relatives who may deny death and this explains their low level of suicide.So Durkheim indicates that suicide verdicts and statistics are based on interactions and negotiations between those involved like friends, doctors and police as they may affect death being labelled as a suicide, rather than it actually being one. That’s why people feel integration plays no dividends. Douglas second point criticises Durkheim for ignoring the meanings of the act for those who kill themselves and for assuming that suicide has a fixed or constant meaning.Douglas backs this up as he notes the cultural differences by Japanese samurai warrior who kill themselves because they have been dishonoured by western society. Douglas also states that we need to categorise suicides according to their social meanings because the triggers and response to suicide are different in different cultures. These social meanings consist of transformation of the soul, transformation of the self, achieving sympathy and achieving revenge.Douglas can be criticised, as he is inconsistent, sometimes suggesting that official statistics are merely the product of coroner’s opinions. At other times, he claims we really can discover the cause of suicide-yet how can we, if we can never know whether a death was a suicide and all we have is coroners opinions? Douglas also produces a classification of suicide based on the supposed meanings for the actors. However, there is no reason to believe that sociologists are any better than coroners at interpreting dead person’s meanings.

Contract Sperm Whales Essay

This agreement is drawn up and signed in Dubai, UAE on the 25 th of April 2012, by and between 1. Jetta Pharmaceuticals Ltd., producer of special medicaments for improving the immune system, based in Kuala Lumpur, Malaysia, represented in this matter by its sales director Mr. L. Dziel, hereinafter referred as „seller† and 2. Vegan Perfumes, sole producer of SKY ® perfumes, based in 19 Royce Avenue, Nottingham, United Kingdom, represented in this matter by its sales manager Ms. Sara Zydorczak, hereinafter reffered as „buyer† Whereas: 1. 2. 3. 4. 5. 6. Jetta Pharmaceuticals Ltd. buys the entire output of Sperm Whales from Whales Hunting Ltd. Jetta Pharmaceuticals Ltd. pays Whales Hunting Ltd. in lump sum. Whales Hunting Ltd. transports 200 Sperm Whales to the new-built warehouse (costs of transport included in output price) From the warehouse organs will be shipped to the both companies headquarters. Vegan Perfumes repays Jetta Pharmaceuticals Ltd. in lump sum (bank account transfer, 72 hours after receiving the e-mail address will all needed data). All prices are expressed in American dollars ($). The parties agree as follows: 1. 2. 3. The Quantity of the Sperm Whales, which will be bought from Whales Hunting Ltd. The initial price of mammals bought from Whales Hunting Ltd. by Jetta Pharmaceuticals Ltd. Building the new warehouse where the whales will be stored and eviscerated. The work will be outsourced to the local company. 4. 5. 6. Creating the new limited liability company „Whales Medicaments & Perfumes†. Founding a charity organisation „Sea forever†. Details, which are connected with the transaction (transport, custom duty, etc.) Negotiated issues: Price: †¢ The Price includes all taxes and costs of transport – first from Whales Hunting Ltd. headquarters to the warehouse and then to Malaysia and to the United Kingdom †¢ Currency: $ (US dollars) Details: Jetta Pharmaceuticals Ltd. buys the entire yearly output of Sperm Whales from Whales Hnting Ltd. The date of the transaction is 25th April 2012 Price: $ 25.000 per Sperm Whale Output: 200 Sperm Whales Amount of money: $ 5.000.000 Jetta Pharmaceuticals Ltd. pays $ 5.000.000 and after receiving the money Whales Hunting Ltd. transports 200 Sperm Whales to the new warehouse which location will be send in the e-mail after transfering money to the given bank account. From the warehouse organs needed by Jetta Pharmaceuticals Ltd. will be send to Malaysia and organs needed by Vegan Perfums will be send to the United Kingdom. The eviscerated mammals will be sold to the museums in Australia, New Zealand and another countries. The money from this sales will be transfered to the special 2 bank account created for the new charity organisation „Sea forever†. The activity of „Sea forever† will be descripted in another contract signed during the first visit in the new warehouse. The Import Licence is the Buyer’s responsibility, if required. If the Buyer fails to obtain the Import Licence, the Seller has the right to terminate the present contract. The deadline of this transaction depends on the day when the new warehouse will be built and the work outsourced to the local company. Payment terms: Form of payment: money transfer to the bank account Time of effecting the payment: 72 hours Goods: The cases from 200 Sperm Whales – sent to Malaysia Ambergis from 200 Sperm Whales – sent to the United Kingdom 200 eviscerated Sperm Whales – left in the warehouse until bought by museums or private collectors Packaging: Containers suited to the transportation of organic matter Warranty: The transport company is responsible for deli vering the products Type of transport: first two – planes, eviscerated mammals – container ships Place: Transport to Malaysia and the United Kingdom, in the future another directions Costs of the transport: All costs of transportation included in Transaction Price. The seller is obligated to cover all additional costs if necessary. Time range of a contract: This contract come into force within 7 days after it is signed. The contract terminates when the parties decide. Force Majeure: natural disasters, earthquakes, hurricanes, floods, wars, riots or other major upheaval, government restictions, UN or EU restrictions, performance failures of parties outside the control of the contracting party (subcontractors, suppliers, carriers, outsourced company, company building the warehouse) Applicable law: This contract shall be governed by and constructed according to New Zealand law Disputes: Any disputes, controversies or claims between the parties arising out of or relating to this Agreement shall be enforceable and judgment upon any award rendered by the arbitrators may be entered in the state court of Kuala Lumpur, Malaysia, having jurisdiction. The parties will have rights to enter state courts in case of strong disagreement with the judgment of the arbitration court.

Human Computer Interaction Essay Example | Topics and Well Written Essays - 750 words

Human Computer Interaction - Essay Example The other assumption is that the virus might have been obtained from other computers through transfer of files using a flash disk. Some of the factors that contributed to this problem include ignorance, whereby my antivirus program was out-to-date and I had not taken any measures to update it or else purchase a newer version. On the other hand, before the presentation, I had been transferring files from computers belonging to all group members. In case, I gathered all their work and transferred it my computer using a flash disk. One of the factors that can be minimized include ignorance, whereby I can ensure that my computer is set to update the antivirus program automatically. On the other hand, I should avoid sharing files using flash disks from different computers since they are likely to have malicious viruses. Nonetheless, one of the possible sources of progress is the lesion that I learnt, whereby I discovered that I could have avoided this incidence by asking the group members to send their work to my email address, and later I would have downloaded it without viruses. Human being are known to distort information and as such, second hand information is mostly wrong and could lead to wrong diagnosis; firsthand information is usually valuable in learning and undertaking investigations. For example, at the earlier experience with the use of computers, there were so many theories that were presented in respect to issues such as computer virus attack. While under the attack, the computer graphical user interface would be affected alongside various programs running on the computer. After undertaking research and training on computers, I understood how the virus were transferred and how they affect different functionalities of the computer. This has been useful in avoiding vague information, which might do more harm than good in the diagnosis of computer problems. In the recent past, the use of technology has been integrated in all aspects of our interaction, r anging from work to entertainment. For example, in education sector, technology is used to enhance the learning process; children search for solution to various assignments they are assigned online, as the internet provides a platform through which a variety of materials can be availed. In the engineering sector, complex machines with diverse capabilities have been manufactured to assist making in undertaking various chores. As a result, man have become too dependent on the technology to an extent in which its failure could cause mayhem in the execution of various duties; for example, many institution s across the globe are dependent on computer in running their assignments. As such, in case of a total computer failure, the works would not be executed, which would have adverse negative effect on the institution at large. Cyborg came into existence after the technological development of the human computer interaction. Through technology, the developed creatures are observed to perfor m activities, which are similar to those executed by human beings. In many instances, the term is used to refer to living organisms although other structures are used though at a less frequency. A term such as ‘supercyborg’ would be good enough to describe humans’ interaction with computers; this is because the term

Runaway Chemical Reaction and Vapor Cloud Explosion Literature review

Runaway Chemical Reaction and Vapor Cloud Explosion - Literature review Example The drive needs to be sorted before the start of any reaction process to control the explosion incidences. In addition, during the polymerization process, the people concerned should ensure that there is required amount of polymers and monomers to reduce the reaction process. When unequal amounts of polymers and monomers are used, there can be rapid increase in reaction pressure in reactors manways enabling solvent vapor to be forced out as a flammable cloud Carolina (CSB 2007, p. 2). In most cases, it has been noticed that when the ejected vapor comes into contact with the source of ignition, it results in explosion thereby can lead to killing of workers and several harms. Such killings and deaths need to be controlled by the workers themselves and some organization bodies. The Chemical Safety Board (CSB) should ensure the workers are familiar with basic safeguards tips that prevent, detect and moderate runaway reactions. Moreover, the Board should also ensure that all safety management practices are operating all time. Most preferably, people should reside quite distance from main firms that are involved in several reaction tests. During the process of reaction that may at times leads to severe explosions may cause injuries to the nearby homes Carolina (CSB 2007, p. 3). Some blasts may go beyond the borders causing damage of structures of the nearby residents. The most important necessity for all companies that are involved in chemical reaction processes is a quick mode of transport. Ambulances owned by these firms create immediate access to medical checkups. The injured workers can be transported to various hospitals depending on the nature of harm. The burned labors are taken to burn centers for better treatment. In order to get a complete manufacturing cycle, several reaction steps must be followed. All the levels should be monitored by the operators Carolina (CSB 2007, p. 5). In order to achieve appropriate and successful manufacturing cycle, there

To what extent does the success of E-Learning depend on the nature of Essay

To what extent does the success of E-Learning depend on the nature of an organisations culture - Essay Example In accordance with a report published in 2009 by CIPD, e-learning is a term, which appeared for fist time in 1999. As noted in the above report, two are the key forms of e-learning, as identified in organizations globally: ‘the web-based training and the Supported Online Learning’ (CIPD 2009). Current paper focuses on the examination of a particular aspect of e-learning: its relationship with organizational culture. Emphasis is given to the potential dependency of e-learning on the nature of an organization’s culture. The role of e-learning within modern organizations is critically reviewed. Then, the interaction between e-learning and the culture of each organization is critically discussed, taking into consideration the findings of studies that have been published in the particular field. 2. E-Learning as an element of the organization In accordance with Rosenberg (2006) e-learning is likely to provide solutions in ‘informational or instructional organizational problems’ (Rosenberg 2006, p.72). The above description of e-learning is, partially, opposed with the most common role of this framework, as a tool covering various organizational needs, as analyzed below. On the other hand, Cross et al. (2002) note that the quality of e-learning, as part of an organization’s plans, is not depended on the funds invested on the relevant project. Rather, it is an issue of managing effectively the resources available and being aware of current challenges of the organization’s internal and external environment. However, the following problem should be highlighted: the term e-learning is often too vague (Servage 2006, p.304), i.e. the parts and the role of the relevant schemes are not clearly explained. This fact can have the following implication: the targets set by the scheme’s initiators are n ot achieved while valuable time and funds are spent without having the chance to be paid back. Despite the value of e-learning, its use in organizations is still limited, mostly because of its requirements. In accordance with a series of statistics published in CIPD, e-learning is mostly used in large organizations, at a percentage of 79% than in medium organizations – the organizations with less than 250 employees are likely to use e-learning just at a percentage of 39% (CIPD 2008). It should be noted that the benefits of e-learning have not been made clear to employees. This problem is reflected in the following fact: in organization where e-learning schemes are available, the percentage of employees participating in these schemes is not over 60% (CIPD 2008). Moreover, the use of e-learning as the unique learning process within organizations seems to be avoided. In a relevant research developed by CIPD (2008) it was proved that most organizations (95%) prefer a blended lear ning scheme, i.e. a learning scheme in which e-learning is combined with other e-learning processes (CIPD 2008). The research developed by Servage (2006) led to the following finding: ‘cost and technology are the most common challenges of e-learning’ (Servage 2006, p.304), a problem which cannot be easily resolved. The use of e-learni

The Relationship Between Reading and Success on 4th Grade Standardized Dissertation - 1

The Relationship Between Reading and Success on 4th Grade Standardized Tests - Dissertation Example 5: Annual Yearly Progress of Title i Schools in Georgia 2003 – 2008 20 Figure 6: Research significance 32 List of Tables Table 1: Map scores and their interpretations 8 Table 2: Relationship of Lexile and grade levels 12 Table 3: Lexile data from spring 2008 CRCT & GHSGT 13 Table 4: Grade level text and reader Lexile boundaries, median Lexiles, and Lexiles at test cut scores 13 Table 5: Median Lexile from CRCT & GHSGT by grade from 2006 - 2008 with text Lexile boundaries 14 Table 6: Progress report of NCLB 19 Table 7: America's Record of Achievement 19 Table 8: Annual Yearly Progress of... Percentage of students whose pass status was accurately predicted by their MAP performance using reported cut scores 25 Table 13: Estimated probability of scoring as proficient or higher on the state reading test in same season (Spring), by students grade and RIT score range on MAP reading 27 Table 14: 2010 Georgia CRCT Results for Appling County 40 Abbreviation of Terms Used AYP Adequate Yearly Progress CRCT Criterion-Referenced Competency Tests GHSGT Georgia High School Graduation Tests MAP Measure of Academic Progress NCLB Act No Child Left Behind Act NEAP National Assessment of Educational Progress NWEA Northwest Evaluation Association RIT Rausch UnIT Chapter 1: Introduction This chapter delineates an overview of the study to explore the relationship between reading and success on 4th Grade Standardized Tests. Beginning with a discussion on the background of the study with a local problem in an elementary school in Georgia, the section provides the basis of the problem and introd uces to the phenomenon under study, leading to the nature of the specific research question and development of the hypotheses on the present phenomenon. It then deals with the purpose of the study and the theoretical framework relevant to the study providing explanations of the operational definitions. Subsequently, it discusses about the bounds of the study indicating the scope and limitation and the assumptions made. The next section discusses the significance of the study explaining how this study can be applied to the local problems, professional applications, and brings about a positive social change. Finally, the chapter is summarized with key points of the study and an over view of the remaining chapters. 1.1 Background Studies have indicated that there is a strong positive

Women and Philantrophy Article Example | Topics and Well Written Essays - 1250 words

Women and Philantrophy - Article Example Consensus III. Conclusion IV. References I. Executive Summary Coffman cites evidence from various reputable academic and media sources to support her assertions that women give more, give differently, and are reshaping the practice of philanthropy as we know it, in ways that make their giving markedly different from the way men give, and the way philanthropy has been practiced in the past. Studies from recent more recent studies corroborate Coffman's year 2000 assertions1. II. Women and Philanthropy- Report Overview The article posits that women are different from men in the way they approach and deal with philanthropy and the philanthropic activities that they support and get involved in. The differences are in the amount that they give relative to their income, the degree of participation in terms of time and on-going emotional and actual physical involvement in the charities that they support and want to support, and in the way they actually staff many of the nonprofit organizatio ns and charity groups in the country. There are gender line differences in these aspects of philanthropy and charity, in America and elsewhere, and the article posits further that as women become more significant players in American industry and the American economy in general, and as more women occupy positions of importance in many of the nonprofits and charities in the country, the role of women in philanthropy will further increase, and that in turn will change the shape and practice of philanthropy and charity in the United States and elsewhere2. The author divides the article into three parts, and supports the above assertions with citations to studies and articles from reputable institutions and sources, such as the National Foundation for Women Business Owners, consultants with knowhow about women philanthropy from results of studies from institutions such as UCLA, the Council for the Advancement and Support of Education, the University of Tennessee Alliance of Women Philant hropists, media outfits such as The Richmond Times Dispatch, Knight Ridder/Tribune News Service, Time Magazine and PBS Television, the University of Virginia3. Women's Approach to Philanthropy The first section details women approaches to charity and how those approaches differ from men's approaches to the same. The overall results show that not only do women give a larger share of their income to charity compared to men, but also that women demand to be involved in the charities that they support, as opposed to men, who in general like to be involved, but do not demand it in the way that women do. Some representative numbers from a survey of American women in business, with a population of 400 respondents, are revealing. More than 50 percent give upwards of 25 thousand dollars to charity annually, and about a fifth give upwards of a hundred thousand dollars annually. More than half give with no consultations from others, and 86 percent make decisions relating to charity based on wh at a charity's mission is and how efficient a charity is operationally and in terms of achieving its mission. Majority want to be kept abreast with developments in the charities they support, and wish to connect with their chosen charities on an emotional level. Emotion and involvement, and a desire for changes in basic issues that matter to them. Meanwhile, statistics from studies confirm that a greater percentage of women than men give to charity,and give a greater share of their income compared to men4: In 1996, the Alliance states, 71 percent of women gave to nonprofit organizations, compared to 65 percent of men. Women also gave a larger portion of their income to philanthropy; although as a group women earned 75 percent of men's total income, women's overall contribution to charity was 93

Imperialism, Race and Development Essay Example | Topics and Well Written Essays - 2000 words

Imperialism, Race and Development - Essay Example It is precisely for such reasons that a quick recognition of the positive qualities, the psychological fundamentals, among the poor themselves is mandatory for poverty alleviation in particular. Most of the dependency theory writers hold the opinion that the "same process that brought development to the homelands of capitalism and to North America and Australasia simultaneously brought underdevelopment to the rest of the colonized world, trapping previously autonomous societies in poverty that was self-perpetuating because any significant profits made in them was extracted by Western firms or rulers". (Frank, 1978) "Underdevelopment evolve an important feature of dependency theory with the proposition that the end of colonialism was apparent rather than real, "decolonisation" being really a transition to "neocolonialism," in which foreign capital continued to exploit the local population but with protection from a local client-state rather than from European officials. This analysis was built upon in left-wing critiques of U.S. government policy as well as of transnational corporations, which covers around 1500-1840, and elsewhere elaborated from the classic "dependency" argument in his own "world system" framework. This, however, envisaged some scope for upward economic mobility for underdeveloped countries and provided some recognition of a reality that was then becoming increasingly clear: that industrialisation was underway in formerly "underdeveloped" countries of East Asia in the 1960s to 1980s, while there had also been long-term growth of manufacturing in certain other parts of the thi rd world, most notably Brazil". (2006b) In other words, the problem was not only about poverty and underdevelopment, but also as some Caribbean economists admitted, it was all about governance and the instigated psychology of dependence. Ramesh writes, "as these researchers noted, Lewis' 'strategies for industrialisation' went beyond pure economic factors and in fact required that the population develop 'drive and appropriate attitudes'. But such 'drives', social motivations and attitudes can only find sustaining viability in an accommodating, enhancing environment. If not, even when they appear they did not blossom. The recent history of the social and political life of the Caribbean has been one of grand promises and broken expectations, of broken spirits always fighting to heal and console themselves over and over again. And the psychological consequences have been quite debilitating". (Ramesh, 2000, p. 4) When it comes to social and political life, it is true that "Power and poverty are two of the most dominant issues in social science. They seem to occupy opposite ends in the continuum of human life. In fact, power, especially the lack of it, is inextricably linked to the condition and experience of poverty. Hence, it is useful to have both a macro view of development and as well a micro view of the poverty experience. The struggle of poor people to gain

Telenursing Essay Example | Topics and Well Written Essays - 1000 words

Telenursing - Essay Example ogy used to define the technology used to deliver nursing care and conduct the nursing practise with the use of electronic media (Fairchild et al, 2007). Emphasising this particular terminology, the essay gives an overview on telenursing, along with a brief discussion of its advantages and disadvantages. Telenursing is gaining popularity in the recent times, as it has proved beneficial to cut down costs for healthcare organisations when providing nursing facilities. It also eases the availability of proper healthcare facilities even in sparse areas. The consensus proves that the number of ill population is increasing, which is again increasing the need of telenursing today. The telecommunication technology combined with the education to provide nursing care has helped telehealth nurses largely to serve patients located distantly (American Telemedicine Association, 2011). With due significance, the International Council of Nurses (ICN) has extensively researched on the fact that the crisis of nurses all over the world is huge and the predicted proportion of nurses are so low that this number would have an adverse effect on the health system of the world. This gap could only be fulfilled with the use of tele-nurses (Jordanova & Lievens, 2008). With the advent of the new era of technology, societal structure has changed dramatically exhibiting a huge difference between the preferences, lifestyle choices and working structures of people. Health has always been the foremost priority in human life, but due to the lack of timing, it has been observed that people has been compromising their health to work. This is where telenursing comes as a saviour. Telenursing helps people to avail nursing facilities with the flexibility of time (College of Registered Nurses, 2008). The foremost advantage telenursing can be discussed as the facility it provides for rapid response to the disease. The patients who need to be immediately taken care of are the best sector where

Unicef Events Essay Example for Free

Unicef Events Essay EXECUTIVE SUMMARY On May 21, 2008 at 4pm in Yellowstone National Park, there will be a fundraising project to promote and support children’s education in the country. It will be a walkathon named The UNICEF Walkathon which aims to raise 21,000 dollars to be able to provide schools all over the world with basic school supplies and facilities.   We will be inviting families, students, celebrities and athletes from all over the Metro to walk for a cause giving $10 per kilometer completed.   Last May 21, 2008, they walked the talk. Converging at the Yellowstone National Park, they all took part in UNICEF’s â€Å"Take a Walk on the Child’s Side† Walkathon. Individual walkers, groups of friends, whole companies – even pets – were given the choice to walk any of the 2.5-, 5-, or 7.5-kilometer segments of the walkathon. And their donations, ranging from $5 to $10 and more, poured in in support of children’s education. This will be organized by the 2nd batch of Volunteer Interns from UNICEF; the half-day event aims to raise more than $20,000 to aid UNICEF’s efforts around the world, focusing primarily on improving the quality of education especially in the rural areas(What we do).   INTRODUCTION and EVENT BACKGROUND VISION AND MISSION STATEMENT The vision of UNICEF is for all children around the world enjoy their rights and have a bright future within caring and protective families and communities (wwww.unicef.org). This vision can be attained through: Advocating that all children around the world have the optimal conditions necessary for growth, development and security (Help the Homeless). Widen the community of actors engaged in securing the maximum level of care for children and fulfillment of children’s rights. Demonstrate principles of transparency, effectiveness and accountability as managers of resources for all children. UNICEF work with various governments at the national, regional, and local levels (how to help the children in need). Through this system of cooperation, UNICEF seeks also the support and cooperation of NGOs and the private sector. This conglomerate encourages governors, mayors, and local leaders to build child-friendly communities. Effective communication is implemented with parents and community leaders about the rights of their children. Training of daycare workers, teachers, and health workers is conducted. Legislative actions and policy making directed towards the empowerment of children is encouraged by influencing the police, lawyers, and judges to set up a justice system sensitive to the needs of children (Brown, N., Bayer, E. 2000). UNICEF aids in developing infrastructure such as build daycare centers, child-friendly schools, and health centers. We construct sanitary toilets and water systems. With the help of UNICEF, organizations are able to reach out to children living in the streets, working in hazardous conditions, broken the law, abused and neglected, and those caught in armed conflict and affected by strife and disasters. We offer children the chance to speak out and be heard (What is Unicef?). PURPOSE/GOAL/ OBJECTIVE Unicef Walkathon (walk on the child’s side) To generate $20,000 for the â€Å"Promise for children’s dreams† Project, through: Walkathon participation Ticket sales from different Activities Concessionaires/Food Booths Bazaars in the event area To increase active participation in advocating for children’s rights To increase awareness about UNICEF and its goals That all children have dreams Children’s rights Variety Show Youth for the Youth – UNICEF invited different young amateur and professional performers to grace the event and showcase their talents. As successful and goal-driven members of the youth, they will be performing for the benefit of the less-fortunate youth in order to help them achieve their dreams and live a happy and contented childhood. They will be giving messages of hope and dreams, and ultimately become role models. OVERVIEW OF THE NATURE OF THE EVENT Variety Show Mass Opening Ceremonies Variety Program Variety Program Features Song Numbers Amateur: Michelle Ferriols BLD Music Ministry Trivent Splitcide Professional/Main Performer: AKAfellas Dance Numbers Escola Brasileira de Capoeira Company of Ateneo Dancers Into the Woods Play Excerpt: Blue Repertory Raffle Prizes Awards Ceremony Host and Performers Host: Bianca Gonzalez OVERVIEW STATEMENT OF WORK REQUIRED WORK BREAKDOWN STRUCTURE (Stuckenbruck, L. C., 1981) Participant’s mechanics Walkathon participants Cost of entrance for pre-registered participants Cost of entrance for walk-in participants Nature and kind of freebies to be given to participants Walkathon Walkathon slogan Route Number of rounds for the route Management system Prizes for the winners Walkathon Activities Concessionaires for activities Food concessionaires Food Booths Big Sponsors’ Booths Simple Booths: (Taho, Dirty Ice Cream) Organizations’ Stalls Volunteers and Logistics Registration system Location System of registration for participants Sound System and Stage Floor Plan and Wattage Volunteers’ and operators’ food Promotions strategy (Special Event Publicity) Pre-event advertisement News Release : Unicef Invites Public to Walk on the Child’s side Announce the event and its significance. Invite participants, supporters and sponsors (if needed). Explain the mechanics and what’s in it for joiners. For: sports pages, 9 dailies + selected tabloids Timing: 1st week April News Feature : Unicef Mounts Walkathon for XYZ Focus on the reason behind the walkathon. Expound on UNICEF projects for children that need support and the public’s understanding. Invite more support and participation. For: Lifestyle pages, dailies Timing: second week April Feature: Try The Walkathon – It’s New, Healthy and Fun! Try to arouse more interest for the sport by explaining the mechanics of the sport. Why do both feet always have to touch the ground in this sport? What are the health benefits? Include trivia about walkathons past that would arouse interest. Underscore the significance of the project and introduce the beneficiary – why it needs support. For: Lifestyle or Sports pages, dailies + weeklies Timing: 3rd week April News Releases / Photo Releases : Updates on the   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Walkathon Event Give final call for registrants; announce venue, time, prizes, mechanics, special guests, celebrities, etc. (there will be a series of straightforward news announcements about these details of the Race before the actual event. For: sports sections of dailies and weeklies Timing: From 3rd week April to just the day before the   Ã‚   Race Event advertisement   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Provide: TV Coverage Print Media Coverage Photo Coverage Invite: Key government officials or civic personalities to attend Celebrities with their child actors and actresses to attend Sports Media to cover the event Conduct: A Walkathon Clinic or clinics in strategic areas before the event to familiarize the mall-going public with the sport and the event. On-the-spot â€Å"lectures† or tip-giving by sports experts about Walkathon racing just before the event on the day itself. Set up Registration Centers for the Walkathon before the event in malls and other crowd-heavy places (including schools; i.e. summer schools, cooking schools) where interested participants may sign up. Prepare token rewards (a sticker? E.g. â€Å"I Walked My Talk with UNICEF†) to give to all participants who show up at Yellowstone National Park on event day. (Optional) Stage: A Program with some entertainment numbers before the announcement of winners and the awarding of medals (To be discussed separately)    Post-event advertisement    TV News Footages of the Project in Selected TV News Programs Short Features of the Project in Selected TV Sports/ Magazine Programs PRINT News Stories with Photo : Winners of Unicef   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Walkathon Photo Spreads : Montage of Walkathon Scenes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   And Personalities, UNICEF   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Officials, people Personality Features: Choose one or several key personalities who joined or watched the Walkathon and write feature articles about them. Place the articles in lifestyle sections, sports magazines, women’s magazines. ORGANIZATIONAL STRUCTURE       TIMELINES Gantt Chart (Badiru, 1993) April 11-16 Finalize marketing letter to sponsors (packages) Finalize operations Finalize registration form/flyer Finalize letters to companies for pledges Finalize letters to celebrities Finalize the logistics requirements Send out letters to companies (for pledges and sponsorship) Send out letters to celebrities Start distribution of flyers/registration forms Coordinate with PR and promo Ocular (mapping) List target companies for sponsors April 18-22 Start promotions of the program Ongoing roll out of letters Follow-up with companies we sent proposals to Set up meetings with interested companies. Coordinate in getting volunteers Contact City officials â€Å"Logistic hunting† (i.e. sound system, tents) Finalize mapping and placement (log) Food Flow       Day 20-May       Meal allotment Lunch Dinner SUM UNICEF VOLUNTEERS       65    Technical crew 20 20       Marshals group             Traffic Management             Programs 15          Special Events 10          Secretariat          LOCAL GOVERNMENT UNITS             Traffic Enforcers             First aid             Swat             Police             Fire brigade          ORGANIZERS             Genesis 5 5    PERFORMERS                   Total 75             Day 21-May       Meal allotment Breakfast Lunch SUM UNICEF VOLUNTEERS       170    Technical crew 20 20       Marshals group 15 15       Traffic Management 10 10       Programs 15 15       Special Events 10 10       Secretariat 15 15    LOCAL GOVERNMENT UNITS       78    Traffic Enforcers 13 13       First aid 8 8       Swat 7 7       Police 7 7       Fire brigade 4 4    ORGANIZERS             Genesis 5 5    PERFORMERS 50                   Total 308                GRAND TOTAL 383    RUNNING SHEET (running sheet) Running Sheet       Day Time Activity 19-May Whole day Ingress/Delivery to Yellowstone National Park    Borrowed tents    Drinks from corporate partners    Collaterals from UNICEF    Collaterals from marketing agency    Collaterals from Corporate Partners    Borrowed tables and chairs SET-UP    Holding Area    20-May Whole day Ingress/Delivery to Yellowstone National Park    Hardcopies of the Walkathon database    Cash boxes    Borrowed tents    Drinks from corporate partners    Collaterals from UNICEF    Collaterals from marketing agency    Collaterals from Corporate Partners    Borrowed tables and chairs    9:00am onwards ARRIVAL OF THE VOLUNTEERS SET-UP    Tents for the booth area    Tents for the concessionaires    Tents for the water stations    Tents for the registration area    Tents for the breakfast area    Lounge area (tables and chairs, and tents)    Main stage (set-up and design)    Volunteers food booth    Headquarters    VIP Area    UNICEF advocacy banners around the route    UNICEF advocacy materials in Yellowstone National Park    Collaterals of Corporate partners    12:00nn LUNCH    3:00pm onwards TECHNICAL DRY RUN    Booth area    Concessionaire area    Water Stations    Registration area    Lounge Area    Headquarters    Main stage    7:00pm DINNER of skeleton crew    21-May 12:01am onwards Ingress/Set-up    Sounds system    Portalets Arrival of Volunteers/ volunteers briefing    1:00am onwards Ingress/Set-up    Food concessionaires    Special events teams    2:00am Ingress/Set-up    Registration equipment (Laptops) SOUND CHECK FINAL TESTING    Registration Area    Walkathon route    Water stations    Lounge Area    Concessionaires Area    3:30am Set-up of the directional signage along the road    6:00am-1:00pm EVENT    1:00pm LUNCH    2:00pm-onwards EGRESS    Food concessionaires    Exhibitors    Special events team    Local government Units    Money from the donation/pledges Pack up    Registration area    Tables and chairs    Tents    Sounds system    Water stations    Advocacy Banners Removal    Event directional materials    4:00pm (or earlier)-onwards EGRESS of all materials MANAGEMENT PLAN Event Area Traffic management plan (traffic management – venues and events) DROP OFF POINTS FOR THE PARTICIPANTS EVALUATION, CONTROL AND MONITORING SYSTEMS Garbage disposal system (waste management plan) Baggage Counter   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Two small tables will be put up at the entrance of the Administration Building; one â€Å"in† and one â€Å"out†.   The participants who wish to have their bags put in the baggage counter/claim their bags from the baggage counter should fall in line outside the building   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ten long tables, which will serve as storage area, will be put up inside the Administration Building.   Each table is assigned twenty bags—ten on either side.   The same also follows for the area below the table. [400 baggage]   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A minimum of four volunteers is required of this system.   One would be assigned to each of the tables at the entrance while two would be the â€Å"claimers†, one for incoming bags and the other for the outgoing bags.    Garbage Disposal   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Garbage cans will be placed near the water stations: 5 stations * 2 cans = 10 cans.   Also the water station volunteers per station should each take turns to make rounds (0.5km stretch only) at 30-minute intervals to check for trash as well as to remind people to dispose their trash properly. BUDGET Walkathon expenditures (Funding the budget) Supplies Expense (Office Line Enterprises) $ 43.65 Representation (from meetings) $ 38.88 Towels (for walkers) $ 183.67 Food expense (for volunteers) $ 204.08 Walkers bib $ 122.45 Portalets $ 126.53 Tables and chairs $ 122.14 Ice $ 24.49 Walkathon forms $ 61.22 Pre-event promo materials $ 172.20 Tarpaulin expense $ 240.76 $ 0.00 Volunteer IDs $ 137.14 TOTAL $ 1,477.22 Promotions strategy (Guide to Special Events) Regular Representation $ 1,020.00 Event Media-Related Expenses $ 1,632.00 TV Coverage ($612.00) Print Media Coverage ($816) Photo/Video Coverage ($204) Photography (for Pre-Event/Post-Event) $ 204.00 (Service Fee + Copies) Operational Costs $ 409.00 (Covers Transportation Expenses, Press kit, TV Monitoring and Dubbing Fees, Scanning Fees, Media Delivery Costs, Photocopying, Coordination expenses, Materials, Publications) Professional Fees $ 1,224.00 (Covers Conceptualization of PR/Media Strategies, Writing/Editing of Materials, Media Contacts and Liaison, Media Invitations and Coordination, Clipping/ Monitoring, Coordination with Invited VIPs/ Celebrities, TOTAL $ 4,489.00 Conclusion: Projects as critical as the Unicef fund raising project for their projects and programs has truly benefited from the utilization and effective implementation of events management theories and methods. By using the prescribed guidelines in effective events management, most if not all of the elements needed to effectively implement the project were identified and addressed (Sargeant 2004). As proper events management would entail, it is important to clearly identify the project’s purpose and objectives for making the event. By being able to define the objectives of the fundraising project of Unicef, the events group is able to identify necessary and unnecessary items needed for the event. This greatly narrows down the needed work to be done and makes sure that all the elements of the events being implemented are value-adding activities that help in achieving the project’s objectives and goals. After by being able clearly identify the objectives of the project, the group can then move on to events planning and effective implementation. As prescribed in effective events management, there is a need for a clear creation of an organizational structure. A clear organizational structure makes sure for an effective and efficient implementation group and would imply effective communication within affected groups of people. As would conventional events and project management would demand, it is important for effective communication. IN addition, by having a clear structure, there is a systematic approach to the implementation of the event; there is a clear identification of duties and responsibilities and what he/she is supposed to deliver. In the Unicef event, the group was able to clearly plan as well the promotional strategy for this event. As fund raising events clearly need publicity, it was important for the group to identify and to plan out an effective means of how to strategize the effective utilization of publicity in order to attract more and more participants. Other parts of planning prescribed in events management is the use of a running sheet. With this the group was able to clearly identify the time lines on pre-event, event and post-event days and address as much as possible all areas that were needed to be addressed. Everything in the running sheet was needed to be checked and to be verified in order to assure that everything will run smoothly on the event day. Food was also one of the issues addressed in planning stage by creating a food flow for all volunteers involved as it would be important to provide food to the hundreds of volunteers supporting the event. A key point also addressed in effective business management is managing potentials areas for risk and how to alleviate it. For instance, in the Unicef event, this was done by creating an effective traffic management plan and a clear garbage disposal program. Lastly, one of key points of effective events management is effective budget planning. This is ever so critical as it is important to be prudent in spending as this project is a fundraising event, therefore it is important for the event to earn money as it is implemented. If there is no earnings, then there would be no use for the project. Effective events management has truly aided in the implementation of this project. Without effectively managing this event this event would not be able to amass funds for the projects of Unicef and at the same time would be negative publicity for the organization. However, due to effective events management there is a large possibility that the Unicef walkathon would amass much needed funds for the projects of Unicef and at the same time publicity for Unicef’s advocacies and programs. References: A running sheet in relation to project management? Available at http://www.faqs.org/qa/qa-20485.html Badiru, A. B. 1993, Quantitative Models for Project Planning, Scheduling, and Control. Westport, CT: Quorum Books. Brown, N., Bayer, E. 2000, Advocacy in Action: Perspectives from UNICEF. Childhood Education, 76(5), 316-. Business Knowledge Center. Gantt Chart. Available at http://www.netmba.com/operations/project/gantt/ Funding the budget. Available at http://www.aucklandcity.govt.nz/whatson/planning/organising/funding.asp h f. traffic management – venues and events. Available at http://www.lbhf.gov.uk/Directory/Transport_and_Streets/Roads_highways_and_pavements/Traffic_management_-_venues_and_events/54909_Traffic_management_venues_and_events.asp Help the Homeless. Available at http://www.helpthehomelessdc.org/ Running sheet of breakout session (draft 1). Available at http://www.nihs.go.jp/dig/ich/apec/BRS1Program.htm Running sheet. Available at www.hollows.org/upload/3372.pdf Sargeant, A., Jay, E. 2004, Fundraising Management. New York: Routledge. Stuckenbruck, L. C. (Ed.). 1981, The Implementation of Project Management: The Professionals Handbook. Reading, MA: Addison-Wesley. Traffic Management. Available at http://www.aucklandcity.govt.nz/whatson/planning/organising/traffic.asp S. Department of Transportation. Traffic Management System. Available at http://www.fhwa.dot.gov/tfhrc/safety/tms.htm Unicef HK. How to help the children in need. Available at http://www.unicef.org.hk/docs/new/frame.php?lang=epage=help_corp.htm Unicef, What we do. Available at www.unicef.org University Communications and marketing. Guide to Special Events. Available at http://www.kent.edu/ucm/PoliciesStandards/Events.cfm University Communications and marketing. Special Event Publicity. Available at http://www.kent.edu/ucm/PoliciesStandards/SEpublicity.cfm Walk on the Child’s side. Available at http://www.unicef.org/philippines/support/sup_14.html Waste Management plan. Available at http://www.aucklandcity.govt.nz/whatson/planning/organising/wastemgmt.asp What is Unicef? Available at http://www.sil.org/linguaLinks/literacy/ ReferenceMaterials/GlossaryOfLiteracyTerms/WhatIsUNICEF.htm