Marketing Research Report Coursework Example | Topics and Well Written Essays - 2500 words

Marketing Research Report - Coursework Example The research findings indicated that about 55% of the respondents used the laptops for online streaming. There was a correlation between age and streaming, with close to 75% of the subjects being between 18-24. The higher the income, the less likely for the subjects to engage in streaming behavior, with majority being those who earned between $10,000-$35,000. This is a demonstration that there was also a relationship between the free time, and online streaming. Those earning less were more likely to have more free time, hence being able to engage in the behavior. The conclusion of the study was that the penetration of Smartphones and the internet had played a huge role in enhancing online streaming. In terms of recommendation, there is a need to replicate the study on a larger population, in order to establish whether the findings were credible. The marketers should take advantage of the e marketing owing to the fact that it has become common phenomenon going by the statistics obtain ed from the study. The study aims at establishing the correlation between age, free time, income, sex and online streaming. The paper will contain the executive summary, background information, research methodologies, data analysis and findings, interpretation of findings, conclusion and recommendation and limitation of study. The online streaming has become a common social phenomenon globally. In the United States close to 28 million people aged 18 and above had a Netflix app, which they used in streaming. The internet penetration and the access to Smartphones has been one of the major factors enhancing the online streaming. The plummeting cost of internet access explains why a majority of the young people choose online streaming. Factors such as convenience, reliability and quality also affect the attitude of the consumers towards online streaming. Close to 70% of the people, prefer streaming since they can